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Shanghai Pharma Tops the Asian Pharmaceutical Industry in Brand Value

The 12th Asia Brand Ceremony, jointly held by Asia Brand, China-Asia Economic Development Association (administrated by Ministry of Foreign Affairs), Hong Kong Ta Kung Wen Wei Media Group, and the daily paper of "International Business" (founded by Ministry of Commerce),  was held in Hong Kong recently, in which the "Top 500 Asia Brands 2017" was announced. Among the listed pharmaceutical brands, Shanghai Pharma ranked first with a brand value of 45,161 million yuan.

The Top 500 Asia Brands spread over 15 countries and regions. China (including Hong Kong, Macao and Taiwan) ranked top with 280 brands, accounting for 56% of all the 500 brands; Japan ranked the second with 130 brands, accounting for 26%; the third was South Korea, with 23 brands; India and Singapore followed with 21 and 17 brands respectively. According to the industry distribution, the list involves a total of 39 industries, and 16 pharmaceutical brands on the list of "Top 500 Asia Brands 2017".

The ranking list was worked out by using "Asiabrand brand evaluation method" to establish the brand value longitudinal comparison mechanism, form the enterprise brand index, market attention fluctuation index, and brand industry coordinate parameters, etc., and by employing the Asiabrand "brand cloud evaluation" big-data application system, to calculate accurate data of brand value. The list has become an important reference for Asian brands as they comprehend their own business development and brand value, and undertake industrial and regional comparisons.

In recent years, Shanghai Pharma continued to promote brand building, and was highly recognized by the industry. It won such awards and honors as the 55th position of Top 500 China Brands 2015, Top 100 Most Competitive Chinese Listed Companies 2016, Most Industry-Influential Brands of Chinese Listed Companies, Top 100 Chinese Listed Companies in Brand Value 2017, Bund-China Brand Innovation Value List 2017 (Top 100).

 

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