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Shanghai Pharma Sponsors the 2017 Music in the Summer Air

The SPH 2017 Music in the Summer Air (MISA) will be held from July 2 to 15, 2017, when a new tide of summer music will sweep across the city highlighted by a total of 25 concerts presented by both Shanghai Symphony Orchestra on Music Hall and Shanghai Urban Lawn Music Plaza.

Initiated by Shanghai Symphony Orchestra and Shanghai Municipal Education Commission, this years’ MISA is co-organized jointly by the People’s Government of Shanghai Huangpu District, the People’s Government of Shanghai Xuhui District and Shanghai Media Group, with Shanghai Pharma as the title sponsor.

At the press conference held on May 16, 2017, Mr. Li Yongzhong (Executive Director and Vice-President of Shanghai Pharma, General Manager of SPH Distribution and Standing Director of the Cultural Development Foundation of Shanghai Symphony Orchestra), Mr. Gu Haoliang (Vice President of Shanghai Pharma and General Manager of SPH SINE), Mr. Ding Li (Director of the Division of Sports, Sanitation, Arts and Science of Shanghai Municipal Education Commission) and Mr. Zhou Ping (head of Shanghai Symphony Orchestra) jointly unveiled the combination logo of the “SPH 2017 Music in the Summer Air”.

As the sponsor of this year’s MISA, Shanghai Pharma and its subsidiaries SPH Distribution and SPH SINE want to make contribution to Shanghai’s urban culture construction, bring more joyfulness to music fans, and create a healthy social atmosphere.

SPH SINE known for its top brand Bifico, has always been rendering its service to the general public, will launch a “Love Relay” campaign in a collective effort with the host. There will be RMB 1.00 yuan draw from each and every MISA ticket sold, with the hope to invite vulnerable children who have been receiving assistance and support from Shanghai Pharma SINE Bifico over a long period of time to the MISA, improving their physical and mental health.


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