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Shanghai Pharma Dragon and Tiger and Shanghai Pharma Shenxiang Sponsors Shangma Speed X Series

On the afternoon of April 13, Shanghai Pharma participated in the press conference of Shangma Speed X Series together with its subsidiaries Shanghai Pharma Long Hu and Shanghai Pharma Shenxiang as the title sponsor and official partner of the event respectively. Mr. Gu Haoliang, Vice President of Shanghai Pharma, attended and addressed the press conference, during which the logos of the first two contests launched by Shangma Speed X Series were unveiled. Shanghai Pharma brand would appear in a series of contest solicitations and the SIIC Dongtan stadium in May.

The first two contests launched by Shangma Speed X Series are “THE STRONGEST” Challenge and Cycling Tournament, which will be held at SIIC Dongtan Wetland on May 28, 2017 and May 20, 2017 respectively. Shanghai Pharma Long Hu Sales Co., Ltd. is an official partner of “Shangma Speed X Series  UA the Strongest  SIIC Dongtan Challenge”, and Shanghai Pharma Shenxiang is the title sponsor of “Shangma Speed X Series Shanghai Pharma Shenxiang 2017 Shanghai Cycling Tournament SIIC Dongtan Stage”.

 “Shanghai International Marathon” enjoys great popularity both at home and abroad and has become a shining card and civilian festival of Shanghai with remarkable brand and economic benefit. Promoting healthy life among the public is also Shanghai Pharma’s brand pursuit. These two events perfectly match the corporate development strategy of “Focusing on Big Health” shared by Shanghai Industrial Investment (Holdings) Co., Ltd. (“SIIC”) and Shanghai Pharma.

Shanghai Pharma Vice President Mr. Gu Haoliang addressed the event by saying that Shanghai Pharma and two other affiliated companies feel very happy to have the opportunity to do its bit to enrich the connotation of Shangma Series, uplift the contests’ influences, promote “THE STRONGEST” to become an excellent brand of comprehensive running in China and the “Cycling Tournament” to become a high-end cycling contest brand, and attract more people to join health activities.

Over the past 100 years, Shanghai Pharma has always been dedicated to honor its health commitment. Shanghai Pharma’s brand mission always dedicated to the enhancement of the masses’ healthy life has been adhered to till now. Shanghai Pharma not only strives to realize its health commitment of enabling the public to use high-quality, affordable and convenient medicine, but also extends its care about people’s health to advocating healthy lifestyle in response to the “Healthy China” strategy with an intention to inject new connotation and vitality into its brand mission and to make greater contribution to the big health of Chinese people.

The sponsorship has fully demonstrated the synergy between Shanghai Pharma and its affiliated product brands. According to Shanghai Pharma’s overall plan of brand construction, a diversified, passionate and creative marketing system shall be established along with the endeavors to constantly enhance the corporate core competitiveness and brand influence and to improve the public image of Shanghai Pharma and its affiliated brands.

 

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