Subsidiaries
Company introduction
Brand history
Teresting story
Brand history
Teresting story

 
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Founded in 1911 and currently affiliated to Shanghai Pharma, Zhonghua Pharmaceutical boasts to have a long history as a leading manufacturer in China of the cooling products for external application and owns such two famous trademarks as the “Temple of Heaven” and “Dragon & Tiger”. Popularly known as the “Magic Oriental Ointments”, the serial products of the “Temple of Heaven” brand cooling ointments are marketed well in over 80 countries and regions around the globe, while creating a record of a single medicinal preparation with the biggest export volumes ever achieved by the domestic enterprises. Meanwhile, the cooling ointments and serial products of lozenges of the sister-brand, the “Dragon & Tiger”, even play a dominant role in the domestic market and are the constantly reserved drugs by those who either stay at home or travel about, thanks to the great popularity to almost everyone and every household. In 2009, the company launched a brand-new refreshing product termed as the Dragon & Tiger Refresh Dew, in an effort to seek market breakthrough and sustainable development in the non-medicinal cooling product sector. The company will always be dedicated to the corporate mission of “creating a cool world and making perpetual business”.

In 1955, to meet the demands for earning of foreign exchange through export, the "Temple of Heaven" trademark bearing an image of the classical Beijing architecture with Chinese national style was designed to be used on the essential balm product. Meanwhile, both the "Temple of Heaven" and "Dragon & Tiger" trademarks were registered overseas for large-scale explorations of the overseas markets. The "Temple of Heaven" brand essential balm has been awarded the national silver medals for quality for three consecutive times in 1980, 1985 and 1990.
From 1984 through 1988, the "Temple of Heaven" brand essential balm has been awarded the Certificate of Top-Quality Commodity for Export of Shanghai.
In 1987, the "Temple of Heaven" brand essential balm was awarded a golden prize at the Leipzig Autumn International EXPO in Germany. Popularly known as the "Magic Oriental Ointment", the "Temple of Heaven" brand essential balm soon became so popular across Asia, Africa, Europe and Americas and the marketing of the product was thereby expanded to north Europe, North America, Japan and east Europe. So far, the product has been sold well to over 80 countries and regions around the world.
From 1992 through 2010, the "Temple of Heaven" brand has been approved to be a "Renowned Trademark of Shanghai" for five consecutive terms.
From 1996 through 2005 the "Temple of Heaven" brand has been awarded the title of the "Famous Trademark of Shanghai".
In 2004, the "Temple of Heaven" brand attained a "Certificate of Green Industrial Standard Quality for Import & Export of Herbal Medicines and Preparations".
In 2010, the "Temple of Heaven" brand essential balm was approved to be a renowned product of prime quality in pharmaceutical industry of Shanghai.
By 2012, of the "Temple of Heaven" serial brands, including the characters, images, combinations of both characters and images and the 3D trademarks etc., owned by Zhonghua Pharmaceutical have been expanded and comprised of a total of 11 domestically-registered trademarks and 32 registered overseas. The number of the export countries of the "Temple of Heaven" brand essential balm has increased to over 80.

 

As for the "Temple of Heaven" brand essential balm, popularly known as the "Magic Oriental Ointment", a variety of the interesting applications have been developed in different countries. For example:
The Japanese: for soaking bath – cooling and disinfecting
The South-East Asians: for cooling SPA– soothing of skins
The Europeans: for application to the breast and other parts – keeping smooth breath
The Africans: for application all over the body – for cooling of body against mosquito bites for prevention of malaria
The Americans:for application to the muscles involved after sports – relieving of the sore muscles and fatigues

In July 1911, Huang Chujiu, an industrialist from Yuyao of Zhejiang Province, opened the Dragon & Tiger Co. in Shanghai, which was later recognized as the first national pharmaceutical enterprise ever established in China. The Company was renamed as Zhonghua Pharmaceutical Co. in 1915.
In 1911, the Rendan of Dragon & Tiger Brand began to be marketed. In the following year, the company created the "Dragon & Tiger" trademark. In 1925, the trademark was registered and hence became the first standard medicine trademark ever approved by the government in China.
In 1927, following a decade-long brand-defending campaign against the Japanese merchant, the "Dragon & Tiger" won over the lawsuit by the Chinese Department of Interior judgment. The company won over the lawsuit, which was recognized as the first successful brand-defending case ever won by the Chinese national pharmaceutical industry at the time with a grand demonstration of national strength.
In 1950s, the company developed and put into production another major product, the cooling ointment, which was later on listed into the State Catalogue of Classified Techniques by virtue of the unique formula and manufacturing process.
In 1960s, the company was awarded a State Certificate of Invention by Marshal Nie Rongzhen, Director of the then State Commission of Science and Technology.
In 2000, the "Dragon & Tiger" trademark was approved by the State Industrial & Commercial Administration to be one of the first batch of the "Renowned Trademarks of China". That was the first time for Shanghai pharmaceutical industry to have ever received such special honor of a State-level brand.
In 2004, the Dragon & Tiger brand was awarded the "Certificate of Industrial Standard Quality for Import & Export of Herbal Medicines and Preparations".
In 2005, the Dragon & Tiger brand was awarded the title of the most valuable old trademark of Shanghai.
In 2009, the company was renamed as Shanghai Zhonghua Pharmaceutical Co., Ltd.

On mentioning of the magnificent history of Rendan of Dragon & Tiger brand, there was one case that no one can afford to miss. That was a successful case to resist an invading foreign brand, which was originated from a dispute between the Chinese Rendan “人丹”and the Japanese counterpart“仁丹”. Ever since the marketing of Rendan of Dragon & Tiger Brand, the sales volumes soared up along with the popularity of the Chinese medicine thanks to its definite therapeutic values, which incurred jealousy by foreign capital. Since 1914, in order to monopolize the market, the East Asia Co., the manufacturer of the Japanese Rendan“仁丹”, filed the litigation against Rendan of Dragon & Tiger Brand “人丹”by falsely accusing the latter for the alleged “counterfeit” of the former’s product known as the Upward Beard Rendan “翘胡子仁丹”. Despite the hardships, threats and malicious enticements, the company was stirred up to dispute in defense of its legitimate rights and the litigation was passed on from a local court to the Supreme Court in Beijing and lasted for nearly 10 years. In 1927, the Chinese Department of Interior eventually judged and concluded the case by the Dragon & Tiger winning over the lawsuit. The company won over the lawsuit, which was recognized as the first successful brand-defending case ever won by the Chinese national pharmaceutical industry at the time with a grand demonstration of national strength.

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